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SMS Privacy Policy for StaydowntownGR.com

Last Updated: July 21, 2025

StaydowntownGR.com, operated by LCre Grand Rapids LLC, located at 139 Pearl St NW, Grand Rapids, MI 49503, is committed to protecting your privacy and ensuring compliance with applicable laws, including the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. This SMS Privacy Policy explains how we collect, use, store, and protect your personal information when you engage with our SMS (text messaging) services.

1. Collection of Information

We may collect your mobile phone number and related information when you:

  • Opt in to receive SMS communications from StaydowntownGR.com, such as submitting a form on our website, or signing up during the leasing process (i.e AirBNB, Booking.com, Hotels.com, VRBO.com, etc….)
  • Contact us via SMS for inquiries and questions about apartment rentals, short-term rentals, amenities, or resident services.
  • Provide your phone number in person or through other interactions with our staff at 139 Pearl St NW, Grand Rapids, MI 49503.

We will only collect your phone number with your explicit consent.

2. Use of Information

Your mobile phone number may be used to:

  • Send important messages about stay.
  • Provide updates related to your leasing inquiry, application, or tenancy (e.g., maintenance reminders, community notices).
  • Respond to your questions or requests submitted via SMS.

We will only send messages related to the services you have opted into and will not share your phone number with third parties for their marketing purposes without your consent.

3. Consent and Opt-In

By providing your mobile phone number and opting in to our SMS services, you expressly consent to receive text messages from StaydowntownGR.com. Opt-in methods may include:

  • Texting a designated keyword to our number: 616-259-0662.
  • Checking a box on our website or rental application to receive SMS communications.
  • Verbally agreeing to receive texts during an in-person interaction with our staff.

You may receive a confirmation message upon opting in, detailing the types of messages you will receive and how to opt out.

4. Opt-Out Instructions

You may opt out of receiving SMS messages from StaydowntownGR.com at any time by:

  • Replying “STOP” to any text message you receive from us.
  • Contacting us directly at (616) 452-7080 or via email at info@staydowntowngr.com.

Upon opting out, you will receive a final confirmation message stating that you have been unsubscribed. We will promptly remove your phone number from our SMS contact list.

5. Message Frequency and Costs

  • Message Frequency: The number of messages you receive will vary based on the program you opt into (e.g., important stay updates, leasing updates). We estimate sending 2-5 messages per stay, though this may vary.
  • Costs: Message and data rates may apply, depending on your mobile carrier plan. StaydowntownGR.com does not charge for SMS services, but you are responsible for any carrier fees.

6. Data Protection and Security

We take reasonable measures to protect your personal information, including:

  • Storing phone numbers in secure, encrypted databases.
  • Limiting access to your information to authorized personnel only.
  • Using reputable third-party SMS service providers who comply with data protection standards.

We do not sell, rent, or share your phone number with third parties for their marketing purposes without your explicit consent. Your information may be shared with service providers who assist us in delivering SMS communications, but only under strict confidentiality agreements, i.e. through AirBNB.

7. Compliance with Laws

StaydowntownGR.com complies with all applicable U.S. laws and regulations, including:

  • Telephone Consumer Protection Act (TCPA): We obtain prior express written consent before sending marketing texts and provide clear opt-out options.
  • CTIA Guidelines: We adhere to industry standards for responsible SMS marketing.
  • State Privacy Laws: We comply with Michigan and federal privacy regulations governing data collection and use.

8. Third-Party Services

We may use third-party SMS platforms to send messages. These providers are contractually obligated to protect your data and comply with applicable laws. For more information about their practices, you may contact us, and we can direct you to their privacy policies.

9. Your Privacy Rights

You have the right to:

  • Request access to the personal information we hold about you.
  • Request corrections to inaccurate information.
  • Opt out of SMS communications at any time (see Section 4).
  • File a complaint if you believe your privacy rights have been violated.

To exercise these rights, please contact us at the details provided in Section 10.

10. Contact Us

If you have questions, concerns, or complaints about this SMS Privacy Policy or our practices, please contact us:

  • By Email: info@staydowntowngr.com
  • By Phone: (616) 452-7080
  • By Mail: Lofts on Pearl, 139 Pearl St NW, Grand Rapids, MI 49503

11. Changes to This Policy

We may update this SMS Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on StaydowntownGR.com or sending you a text message with a link to the updated policy.

By continuing to use our SMS services after such changes, you agree to the updated policy.

This SMS Privacy Policy is specific to text messaging services provided by StaydowntownGR.com and does not cover other data collection practices. For our full website privacy policy, please visit lcreglobal.com/privacy-policy-sms.